5 ways to make your Watapps Group active
Yes that’s what it is for most of us, helps us greet and
connect with a selective group of people. A quite a popular smart phone app
and which also makes me part of so many of the groups already. Now the big
question around all these groups is about the Engagement. When any new group is formed there is a sudden burst of
adrenaline and members are too excited to be part of the same. Admin keeps
adding new people and the interaction seems to pick up well but then gradually
the initial euphoria fizzles out. And then eventually all the groups have
similar messages inspired by Politics, Sports , Inspirational Quotes, Jokes or
puzzles etc.
And that’s how ‘Once
upon a time there was lively group’ becomes ‘And they were happy ever after forwarding messages’. So as I
pointed earlier the catch lies in engaging the audience or the group members so
let’s see how that can be done.
Are you sure the group is required, that’s an important question
to ask, if at all there is a need to form a group? Reason being it’s much
easier to form than to maintain its form! So before you actually start sending
a request it’s better to check the need and requirement yourself.
Understand the audience: This remains a golden rule of any
social media engagement, without which we can never understand what really can
makes the group kick off. The common thread of the group can add lot of value
eg: is it a school group, a work related group , family group etc and this can
give a lot to play around the content flow.
Now as we talk about the content, it’s important to maintain
the frequency which is neither too high nor too low. Where too much of
content push can be time demanding and hence lead to exits also too less can
simply disconnect one from the cause altogether.
Admin only adds name, but the onus to keep the group active and
lively lies on each of the group member. It’s important that everyone
takes the initiative to interact and add value to the group activity. This
helps in changing the tone of the discussion which can provide much better thought
evolution and also adds variety to the entire conversation.
Let the real talk happen more than forwards. Though inspirational
quotes and jokes can be entertaining but have to well balance with the real time
discussions. Mostly the groups are overloaded with the forwards which many
might not even read however it keeps occupying your phone memory. Now that
sometimes can be annoying too. Such scenarios can affect the group
participation to a great extend.
It’s human to have different preferences and even if you follow
all the rights still you would find many who would not be able to connect with
you. But then variety is the spice of life and each of us have our preffered
way to interact which might not always be the ‘Watsapp’ way!!
Labels: engagement, mobile, social media, watsapp